Practical AI at Work: Stay on brand with AI Images

Your business needs a recognizable look across products, event promotions, and physical spaces. How do you guide AI images so the results feel like parts of your brand?

Join Bill Raymond, Gab Scotto di Vettimo, and Salim Parak for a practical demonstration of using ChatGPT to develop your visual direction and carry that direction across a coordinated set of brand concepts. Follow the decisions behind the images, from choosing references to requesting specific revisions and reviewing the results together.

What you will see

• Build a brand board that brings colors, typography direction, imagery, and mood together.
• Explore product names and visualize a selected direction on products or packaging.
• Apply your brand to an event promotion.
• Visualize how your brand could look in a new space.

Along the way, learn how to describe what should change, identify what should stay consistent, and judge whether an image fits your business. Bring your questions and a business or project in mind for adapting the method.

Who the session is for

If you develop visual materials for your business or your work, learn how to establish a recognizable brand direction and apply that direction across different materials.

What you will leave with

You will leave with a repeatable method for briefing, generating, and reviewing a coordinated image set, plus a brand-board brief, reusable prompt sequence, consistency checklist, and worksheet for applying the method to your project.

The session focuses on visual concepts and the judgment needed to refine them. You choose the names, check the wording, and approve the materials for use.

One hour. One useful result.

Sponsored by Cambermast.com training and the Bill Talks AI newsletter. In partnership with The AI Collective.